B2B Positioning Workshops

A one-week collaborative sprint to make your company easier to understand, compete, and grow.

Adam Weber Founder

Logan is a masterful storyteller. He can take a complicated product and make it feel cohesive and compelling. His output is really high, yet he manages to consistently produce work that connects on a human level. 

Jeff Biberdorf Director of Growth

The work gave us a messaging foundation that finally reflects what we do—and one we’re excited to build on. If you’re trying to sharpen your positioning or build a site that actually reflects what you do, Logan’s the partner you want in the room.

Rebecca Shaddix Head of Product Marketing

Logan consistently delivers a high caliber of work, demonstrating a deep understanding of both product intricacies and market dynamics.

1. Positioning audit

I review your website, product demo, sales assets, and any existing positioning work.

You get an objective, outside perspective and insights I’ve found from running this process over 40 times.

2. Alignment and review

I turn the audit into a small set of clear positioning strategy options for us to review together.

I’ll bring a strong starting point for you to review, you bring the industry, product, and market expertise.

3. Positioning and messaging creation

I translate the chosen position into a clear internal messaging deck and walk your team how to bring it to life in your GTM.

Andy Kennedy Founder @ Ceremony

Logan brings clarity to the chaos. He asks the kind of questions that cut through noise and get to the heart of things. He listens, connect dots, and makes the complex feel simple. He's a team player. He's flexible and willing to adapt, but never at the expense of hitting the outcome. Having worked with him on multiple projects, I'm grateful we connected. I think you will be, too.

Julia Stead CMO @ Kindsight

Logan is an excellent product marketer and a GTM swiss army knife.

He is reliable, creative, and has a knack for bringing teams together to drive big projects. Logan excels at understanding the needs and opportunities of all key stakeholders, whether they are customers, internal teams like sales and customer success, or shifts in the market landscape.

He leads with curiosity, collaboration, and empathy, and is an asset to any team.

Mike Pilarz VP Marketing

Logan has an incredible product marketing mind. He obsesses over the buyer, finding opportunities where their needs line up with business objectives. He's a truth teller, not afraid to challenge an organization's illusions about a market and help them see it as it really is. Logan is also one heck of a writer, clever when he needs to be, but never at the cost of clarity. He builds trust quickly and can collaborate with just about anyone. I recommend him without hesitation, and I hope I'm fortunate enough to work with him again.

Greg Hewitt VP Marketing

Logan is the type of product marketing leader who understands how to make a real impact.

With a clear understanding of how PMM can positively impact the daily work of demand gen, sales, content, etc, he listens well and finds practical ways to help level up performance and impact across teams.

I can’t recommend Logan more highly.

Cody Bernard Director of Product Marketing

I brought Logan on as a contractor for a short stint and could not have been happier with the work he put forth. Logan ran a pretty tight, cross-functional launch process that helped get two new features to market in a very short period of time. With Logan taking lead on that work, I was able to focus on the work that really needed my immediate attention. Loved working with Logan and would work with him again in a heartbeat.

Randy Stocklin Partner & CEO

I worked with Logan to evaluate a new business opportunity, and he crushed the deliverable. He set clear expectations for the output and timeline, asked great questions upfront, and independently managed the project from there—all with great communication and attitude! Logan gets my highest recommendation, and I'm excited to continue working with him. 

Brian Deyo Director of Product

Logan is an incredible marketer. This is because he prioritizes understanding, articulating, and simplifying the core customer value provided by a product. He has a strong sense for when what is being said by a product does not match what value is being offered by a product. This enables him to do a phenomenal job distilling a product down to its essence and then articulate that value succinctly.

Santi Jaramillo Founder & CEO

Logan is one of my favorite humans and go-to-market leaders to work with. From his friendly and generous attitude, to the strategic-ness of his thinking, to the breadth of the lanes he can contribute to, to the impeccable execution and quality of his work: working with Logan is a pleasure and one of the best investments I've made. Logan is world-class, I fully recommend him and his work.