When your messaging clicks, everything gets easier.
I help B2B startups and expert-led businesses fix confusing messaging, so your website copy actually reflects how awesome you are.
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I work with:
- B2B start ups with messaging challenges and limited product marketing resources
- Expert-led service businesses (consultants, agencies, coaches) who struggle to explain their offer in a clear, compelling way
Adam Weber Founder
Logan is a masterful storyteller. He can take a complicated product and make it feel cohesive and compelling. His output is really high, yet he manages to consistently produce work that connects on a human level.
Jeff Biberdorf Director of Growth
The work gave us a messaging foundation that finally reflects what we do—and one we’re excited to build on. If you’re trying to sharpen your positioning or build a site that actually reflects what you do, Logan’s the partner you want in the room.
Rebecca Shaddix Head of Product Marketing
Logan consistently delivers a high caliber of work, demonstrating a deep understanding of both product intricacies and market dynamics.
Is your website leaving money on the table?
70% of a buying decision happens before they ever reach out.…
❌ Your messaging isn’t landing
Your product is awesome but the pages feel more like feature dumps than a compelling story.
📉 Your pages get traffic but don’t convert
Visitors skim and bounce because they don’t ‘just get it’ right away.
⛔ You only have time to update the homepage
Updating your secondary pages gets pushed to the bottom of the priority list.
I’ll help you tell a better-performing story in 3 weeks
I’ve led product marketing functions at start ups from $1M-$50M ARR, so I know how messaging and copy can impact pipeline. Here’s how I can help 👇🏻
Step 1: Messaging alignment
I review your positioning and messaging and we refine it together during a 60min workshop.
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Step 2: Blueprint creation
From there I deliver a messaging blueprint that serves as the source of truth for your web page (and any other content or asset you create).
Step 3: Page execution
I deliver production-ready copy and wireframes for your web pages, providing updates and incorporating feedback along the way.
The solution
Work with me 1:1 to clarify your messaging and fix your website copy.
Messaging & Copy Project
$4,000 flat fee
- Messaging assessment & alignment workshop
- Full Messaging Blueprint
- Wireframes and final copy for up to 3 core pages
- Weekly status calls
- 3-4 week timeline
Who am I?
Hey I’m Logan 👋🏻
I’m an outdoors-loving midwesterner, lover of fancy coffee, and dad to 3 awesome kids (with my also very awesome wife).
I am also a Top 100 Product Marketing Influencer and bottom 100 endurance athlete.
As a B2B product marketer and copywriter I have a strong track record of winning with copy and content.
From quarterbacking record-revenue-setting product launches, to writing web copy that bumps conversion rates 20x-100x, and building assets start to finish that drive traffic, leads, and sales.
Stop leaving money on the table
Your website is still your most important marketing asset
Work Examples
Jetpack product page
I created the layout and final copy for the Premium Resource Library for Founding PMMs.
- Conversion rate at launch: 7%
- Has converted >1 customer every week for 6 months since
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EverythingPolicy website
I helped with the verbal brand guide and final web copy for this Facts-First Policy Content org.
- Part of larger rebrand, establishing brand new positioning in market.
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15Five product pages
Start-to-finish product page revamp for the HR Tech org.
- Bounce rate decreased 4%
- 35.2% increase in repeat visitors
- 112.5% increase in pricing clicks
- 500% increase in demo requests
FAQs
Need a strategic sounding board?Steal My Free Product Page ChecklistYou’re in. But before you go!Testimonials & ExamplesLet’s work together