I write high-converting product pages for your B2B website
I’ll help you clarify your messaging and bring it to life on your most important asset — your website.
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I work with:
- B2B SaaS orgs with limited product marketing resources
- Teams focused on launching new products but need to keep selling existing ones
- Companies struggling to tell their solution’s specific story
Adam Weber Founder
Logan is a masterful storyteller. He can take a complicated product and make it feel cohesive and compelling. His output is really high, yet he manages to consistently produce work that connects on a human level.
Yi Lin Pei PMM Consultant
I would recommend Logan to any company interested in working with a product marketer who can turn complex concepts, such as product information into something compelling for customers, and do so in a way that stands out from a sea of look-alikes.
Rebecca Shaddix Head of Product Marketing
Logan consistently delivers a high caliber of work, demonstrating a deep understanding of both product intricacies and market dynamics.
Are your key pages leaving money on the table?
70% of a buying decision happens before they get a demo.…
❌ Your messaging isn’t landing
Your product is awesome but the pages feel more like feature dumps than a compelling story.
📉 Your pages get traffic but don’t convert
Visitors skim and bounce because they don’t ‘just get it’ right away.
⛔ You only have time to update the homepage
Updating your product pages gets pushed to the bottom of the priority list.
I’ll help you tell a better-performing story in ~3 weeks
I’ve led product marketing functions at start ups from $1M-$50M ARR, so I know you’re short on time and resources. Here’s how I can help 👇🏻
Step 1: Messaging alignment
I review your product positioning and messaging and we refine it together during a 60min workshop.
Step 2: Blueprint creation
From there I deliver a positioning and messaging blueprint that serves as the source of truth for your web page (and any other product asset you create).
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Step 3: Page execution
I deliver production-ready copy and wireframes for your web pages in 2 weeks, providing updates and incorporating feedback along the way.
Pricing
I specialize in crystal-clear product, solution, and platform overview pages.
Full Page Development
$3,500 per page
Start to finish development of a product, solution, or platform page.
You get:
- Positioning and messaging assessment
- Step-by-step messaging alignment process
- Messaging blueprint
- Wireframe layout
- Production-ready copy
Who am I?
Hey I’m Logan 👋🏻
I’m an outdoors-loving midwesterner, lover of fancy coffee, and dad to 3 awesome kids (with my also very awesome wife).
I am also a Top 100 Product Marketing Influencer and bottom 100 endurance athlete.
As a B2B product marketer and copywriter I have a strong track record of winning with copy and content.
From quarterbacking record-revenue-setting product launches, to writing web copy that bumps conversion rates 20x-100x, and building assets start to finish that drive traffic, leads, and sales.
Stop leaving money on the table
Your product pages are your most important marketing asset
Work Examples
Jetpack product page
I created the layout and final copy for the Premium Resource Library for Founding PMMs.
- Conversion rate at launch: 7%
- Has converted >1 customer every week for 4 months since
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EverythingPolicy website
I helped with the verbal brand guide and final web copy for this Facts-First Policy Content org.
- Part of larger rebrand, establishing brand new positioning in market.
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15Five product pages
Start-to-finish product page revamp for the HR Tech org.
- Bounce rate decreased 4%
- 35.2% increase in repeat visitors
- 112.5% increase in pricing clicks
- 500% increase in demo requests
FAQs
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