The problem I am solving
Most b2b companies don’t clearly explain what their product does in a way that makes sense to their actual buyers.
This means they over-index on their homepage messaging and under-invest in their product pages (where buyers are actually spending time if they are shopping for a solution).
I help them understand what their product-level positioning and messaging is — how that fits into the umbrella of the brand and org-level positioning, and then translate that into copy that converts on their product pages.
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Work examples
Reach out to see examples of internal docs (think messaging, research), sales assets (think decks, enablement materials), and other content (think explainer video scripts, newsletters, interactive product tours). For now here are a few web pages I worked on recently 👇🏻
Jetpack product page
I created the layout and final copy for the Premium Resource Library for Founding PMMs.
- Conversion rate at launch: 7%
- Has converted >1 customer every week for 4 months since
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EverythingPolicy website
I helped with the verbal brand guide and final web copy for this Facts-First Policy Content org.
- Part of larger rebrand, establishing brand new positioning in market.
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15Five product pages
Start-to-finish product page revamp for the HR Tech org.
- Bounce rate decreased 4%
- 35.2% increase in repeat visitors
- 112.5% increase in pricing clicks
- 500% increase in demo requests
